{"id":26932,"date":"2021-09-13T16:23:36","date_gmt":"2021-09-13T14:23:36","guid":{"rendered":"https:\/\/the-fizz-old.testpage.click\/?p=26932"},"modified":"2022-04-19T09:57:54","modified_gmt":"2022-04-19T07:57:54","slug":"the-fizz-brand-rebrush","status":"publish","type":"post","link":"https:\/\/the-fizz-old.testpage.click\/en\/the-fizz-brand-rebrush\/","title":{"rendered":"A fresh page: THE FIZZ Brand Rebrush"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Journey through the Brand History<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Launch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soon it will be exactly eight years ago that the first student house under the brand THE FIZZ opened in Bremen. Shortly afterwards, houses in Berlin, Frankfurt, Hanover and Darmstadt followed. It didn\u2019t take long to establish THE FIZZ as a young, dynamic brand for high-quality student housing, according to the motto: Living cum Laude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/assets-global.website-files.com\/5d1cabb890704ae66c985593\/5f6cb844364dc15df8cbaa20_FIZZ_Logo%20alt.jpg\" alt=\"\" width=\"602\"><figcaption>2011 &#8211; 2017<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next years were characterized by continuous growth and international expansion \u2013 first to the Netherlands and Austria and now, just recently, to the Czech Republic. The development was of course not without some growing pains. That\u2019s perfectly normal for a young company!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Develop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Almost a decade later, we\u2019ve seen hundreds of young people from all over the world moving into our apartments. We sat in the front row to witness the changes: your fashion (from Wedge Sneakers to Crossbody Bags), your communication platforms (from Facebook to TikTok),your hashtags (from #endoftheworldconfessions to #quarantineandchill), your values, your social and environmental ideals, your fears and concerns. As our customers have changed, so did we. The latest events in 2020 in particular led &nbsp;to a focus on the essentials. <br><br>We turned our gaze to our inner self. We questioned ourselves: Who are we really? What makes us what we are? Who or what do we want to be?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/assets-global.website-files.com\/5d1cabb890704ae66c985593\/5f6cb24a6b838cfaf2e1afc9_the-fizz-standard-logo.png\" alt=\"\" width=\"602\"><figcaption>2017 &#8211; 2020<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Evolve<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we have developed as a company, it was time to make these transformations visible. Over the past months we have been working on redefining the design, language and message of our brand at a variety of touchpoints. Some changes might be loud and obvious, others rather quiet and marginal, yet powerful. We are just catching up to where we are headed as a brand.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/the-fizz.com\/wp-content\/uploads\/the_fizz_logo_red.svg\" alt=\"\" class=\"wp-image-4989\" width=\"603\" height=\"83\"><figcaption>Intermezzo (2020)<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Thrive<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start fresh. Let\u2019s drive visual, technical and structural improvements. Let us set out into a new world. With courage and with confidence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">THE FIZZ stands for student living. Just better.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red-1024x351.png\" alt=\"\" class=\"wp-image-26974\" width=\"602\" srcset=\"https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red-1024x351.png 1024w, https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red-300x103.png 300w, https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red-768x264.png 768w, https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red-1536x527.png 1536w, https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red-460x158.png 460w, https:\/\/the-fizz.com\/wp-content\/uploads\/THE-FIZZ-Logo-Horizontal-Red.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>2020 &#8211;<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>All photo rights by International Campus GmbH<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve come a long way. Our tenants have changed, and so did the brand. Now it is time for a rebrush to start a new chapter. We proudly present: THE FIZZ.<\/p>\n","protected":false},"author":9,"featured_media":26949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"city":[],"custom-author":[81],"class_list":["post-26932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-fizz-en","custom-author-bettina"],"acf":[],"_links":{"self":[{"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/posts\/26932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/comments?post=26932"}],"version-history":[{"count":0,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/posts\/26932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/media\/26949"}],"wp:attachment":[{"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/media?parent=26932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/categories?post=26932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/tags?post=26932"},{"taxonomy":"city","embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/city?post=26932"},{"taxonomy":"custom-author","embeddable":true,"href":"https:\/\/the-fizz-old.testpage.click\/en\/wp-json\/wp\/v2\/custom-author?post=26932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}